It's been a while coming, but there's an exciting update planned for your Settings - which will hit accounts in the next few days. Settings are often the most overlooked part of any product, and Prevue was no exception... it was getting confusing, it was time for an overhaul.
Growth hacking - Part 2
In Behind the scenes
In 2013, I started investigating ways to improve conversions within Prevue - an undertaking that took the best part of a year, but resulted in a 120% increase in revenue. In Part 1 of this article, I outlined how I went about improving engagement, below I'll explain how I tackled conversions.
Growth hacking - Part 1
In Behind the scenes
I was faced with a dilemma, how to increase profit without changing the "feel" of the product? Hiding features or using tricky tactics isn't how I like to do business, so instead, I did the opposite. Here's how I increased conversions by 120%, and engagement by 4x without losing my soul.
Twice as nice
In New Features
If you design for mobile or tablet - a tiny feature was released today which makes your concepts look even better in Prevue... retina support.
A new UI for feedback
In New Features
Some subtle interface tweaks went live across all Prevue accounts over the weekend — which were combined with a few additions and updates to the project feedback tab.
Empty projects
In New Features
In November, the ability to drag and drop multiple images directly into your library was released across all accounts. This feature completely replaced the need for a dedicated upload screen, and has dramatically increased the number of images uploaded. It also came with some other, less awesome side-effects...
Pro features for all
In New Features
Up until today, Project settings have been locked away, available only to higher plans. But they're just too good to hide, so they've been given a lick of paint and are now available to everyone.